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But they could do the best of both worlds if they wanted. The launch of AMP was coupled with the "carousel" that appears at the top of search result pages. Only
by untog 9y ago
But they could do the best of both worlds if they wanted. The launch of AMP was coupled with the "carousel" that appears at the top of search result pages. Only AMP pages are eligible to appear in that carousel. Why not keep the carousel, but prioritise by overall load time?
- deleted 9y ago[deleted]
- Klathmon 9y agoI believe they kind of do. IIRC they treat AMP pages the same as any other in terms of ranking, but since AMP is super fast, it gets a natural boost. (obviously AMP gets other benefits like the lightning bolt badge and inclusion in the carousel)
- untog 9y agoIs that not a contradiction in terms? Placement in the carousel means you are placed above all other search results, that's in no way being treated the same as others in terms of ranking.
- Klathmon 9y agoAh I misunderstood what you said. I believe that some of the data in the carousel is pulled from the way that AMP is structured, however I'm not 100% sure.