I guess I could have been clearer. there is no exclusive resale right. I meant because the lack of rights, there would be competition to drive down distribution

I guess I could have been clearer. there is no exclusive resale right. I meant because the lack of rights, there would be competition to drive down distribution costs. The idea is that the first purchaser pays full price to be able to know what the item is, as the idea is otherwise a secret. Consumers could then pay content creators directly to generate the content, rather than going through a publisher. There could be demand to have a distribution network that is up to date.