The thing that struck me in this post is: "it's all about money". (the goldmine aspect) I think money is an especially a bad motivation for starting your own p

The thing that struck me in this post is: "it's all about money". (the goldmine aspect) I think money is an especially a bad motivation for starting your own product. So if its about being creative, doing lots of different projects, having an influence on what your working on and where the product is going: you can do this working for the right company as well. Of course the level of control is higher when you're running your own company, but so are the risks. Isn't the important question: is the process important, i.e programming & working on interesting ideas, or is it the end result that counts, i.e having a successful product that is generating an income for you and where you have total control over?