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Advertising is all about inventory and how you monetize it. Snapchat has the inventory but they don't seem to be succeeding yet at monetizing it within their cu
by ariwilson 9y ago
Advertising is all about inventory and how you monetize it. Snapchat has the inventory but they don't seem to be succeeding yet at monetizing it within their current business model.
- prostoalex 9y agoThe calls to action are nearly impossible within the current app context. Here are some random use cases that advertisers would pay money for: * A mobile install ad paying for a download * A mailing list or newsletter, acquiring e-mail addresses * An e-commerce shop selling goods or services, paying for sale or sign-up None of these scenarios work particularly well within Snapchat. Given the payment hurdles on mobile, I am guessing the e-commerce angle is a pain for most mobile apps.