> "I'm big on snapchat as a messaging platform, not as a social platform." As a user, I think this is why most people fail to understand it or use it. Even if

> "I'm big on snapchat as a messaging platform, not as a social platform." As a user, I think this is why most people fail to understand it or use it. Even if one has friends on Snapchat, if you go in trying to use it as social media you're going to be confused. It's a personal messaging app that happens to have some small social aspects, a map that I occasionally use so I can see where people are, and publisher content when I'm looking to kill a few minutes here and there. But 90% of my time is spent messaging people with pictures / chats, and groups are amazing.