> “If DAUs go down or stay flat, the stock could go under $10,” one former employee said. “I feel like if that happens most people at the company will just quit

> “If DAUs go down or stay flat, the stock could go under $10,” one former employee said. “I feel like if that happens most people at the company will just quit. I know several friends already looking to get out.” That might be optimistic on the part of the employee. Snap chat is in a bad position in that they don't have their Donald Trump like twitter to keep in in vogue, and they don't have their advertising cash cow like Google/FB to make it profitable. Heck due to their screwy share structure they don't even have the passive investment to prop up the stock that almost all other public companies do. And due to the lack of voting they also remove the option of a forced takeover like GoPro does to give merger arb funds a reason to hold the stock. To paraphrase Stephen Fry Snap is the company that peed in the pool for all other investors wrt to ownership control :( http://www.stephenfry.com/2016/02/peedinthepool/ http://www.stephenfry.com/2016/02/peedinthepool/