They want that too [1] they just don't want to compete for it or deal with a "messy" internet. They've currently shut down their iAds product but I think it's l

They want that too [1] they just don't want to compete for it or deal with a "messy" internet. They've currently shut down their iAds product but I think it's likely they'll buy someone else if for no other reason that ads in mobile apps are a huge "hole" allowing revenue to escape their ecosystem. 1 - https://developer.apple.com/app-store/app-analytics/ https://developer.apple.com/app-store/app-analytics/