Are we discovering anew just how much information google has and perhaps now the real intention behind AMP: complete control of search. Easy solution, opt in an

Are we discovering anew just how much information google has and perhaps now the real intention behind AMP: complete control of search. Easy solution, opt in and explain the danger to users...or better yet stuff all the privacy violation shit behind an EULA and call it a day. Thinking about it more, why is it even a problem if the pizza shop across the street knows I searched for pizza and wants to try and offer me a better deal before I pick up the phone and call someone else? If I buy into having my privacy violated by allowing sites and ad networks to track me anyway, wouldn't the better user experience there be to have services competing over me (my business) as soon as I start looking rather than once I've entered their store? Kinda playing devils advocate but now I'm actually curious.