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Can someone from the AD industry list a few (3 or more) legitimate uses for ‘pervasive’ tracking.

• ucaetano 9y ago
  Improving ad targeting and therefore reducing non-productive ads, generating more revenue for creators. The better ads are, the more revenue they will generate for content creators.
  • sp332 9y ago
    That's true to a point. If ad targeting gets too good, users "find this creepy" and start using more ad blocking. https://en.wikipedia.org/wiki/Targeted_advertising#Controversies https://en.wikipedia.org/wiki/Targeted_advertising#Controver...
• Avamander 9y ago
  Not from ad industry, I'm just seriously curious who visits my site.
  • user5994461 9y ago
    You don't need cross site and cross browser trackings to see the visits on your site.