It's revealing it offers Enhanced Security as well as Strengthened Marketing. This points out how hard "the lords" are trying to make everything predictable.

It's revealing it offers Enhanced Security as well as Strengthened Marketing. This points out how hard "the lords" are trying to make everything predictable. If they had it their way, we'd all be like chickens in cages - always producing for them and completely unable to deviate from today's accepted norms.