> Putting in Content ID ensured that Google stopped being sued by every major copyright holder and their mother I think it's also important to remember that Yo

> Putting in Content ID ensured that Google stopped being sued by every major copyright holder and their mother I think it's also important to remember that YouTube wants to be a LOT more than just a place for cute kitty videos. Video rentals, event streaming, PPV events, content-channels, paid services... ContentID is a lot about the DMCA and handling 'pirate' uploads, but the overall positioning is to keep the platform competitive for the various media producers to (hopefully), monetize YouTube.