"Ecstatic users do much of your marketing for you." is one of the biggest misconceptions a startup founder can have. Please don't make the mistake of depending

"Ecstatic users do much of your marketing for you." is one of the biggest misconceptions a startup founder can have. Please don't make the mistake of depending on your users for marketing- you will fail. And your marketer should absolutely know how to create good content/write good copy- but unless they know how to spend an ad budget to drive traffic to that copy, your content is worthless.