It looks like they put all their research on clickbait to profitable use. You used to be able to receive and reply to Facebook messages via email. They took o

It looks like they put all their research on clickbait to profitable use. You used to be able to receive and reply to Facebook messages via email. They took out the reply feature and recently they've taken out the content as well. Now their notifications are just "you have 23 unread messages." Their only goal now seems to be to force you onto their app.