I'm sure that there is truth to our minds having problems dealing with the constant barrage of digital pings, but I also hate when the Microsoft/Canada study ge

I'm sure that there is truth to our minds having problems dealing with the constant barrage of digital pings, but I also hate when the Microsoft/Canada study gets cited. There are serious methodological problems with that study that lead to the convenient conclusion that humans on average have a shorter attention span than a goldfish. It's a sexy conclusion, but if you think about it for a moment there are so many implied assumptions in that claim. Chief among them is the issue that attention span tends to be heavily task dependent, so what does the average actually mean? Here's a link to a BBC article that specifically discusses the attention span statistic: http://www.bbc.com/news/health-38896790 http://www.bbc.com/news/health-38896790