I fail to see the article's point. Yes, you can spin your own token on top of the Ethereum chain, but with transaction prices so high, as the article notes, wha

I fail to see the article's point. Yes, you can spin your own token on top of the Ethereum chain, but with transaction prices so high, as the article notes, what would be the point? If anything, this would incentivize a company serious about deploying an altcoin to form their own chain unbound from anyone else, or give some long and hard thought about whether a centralized server-side DB would suffice. The people most discouraged by high fees of cookie-cutter coins are the exact sort of low-effort attempts that are trying to capitalize on blockchain mania, instead of leveraging the technology for its specialized merits. This isn't strangling innovation: it's a first-layer filter that separates the wheat from the chaff.