For my first music startup (not so much a business as it was a fun service), I got bored with our product/benefit-focused ads and late one Friday night decided

For my first music startup (not so much a business as it was a fun service), I got bored with our product/benefit-focused ads and late one Friday night decided to get weird with things. I bought woodyharrelsong.com (no longer mine) and unleashed a series of really quirky FB ads about Woody crying because of the viewer's shitty music taste. Images of Woody in a bathtub, extreme close-ups of him making weird faces, and so on. Very vague headline copy, sometimes none at all. They performed extremely well on clicks. Pure crap on conversions. In my early PPC days I had to learn that lesson in real time. Creating interest in clicking an ad does not equal campaign success. Maybe this company was doing this for buzz/PR. Maybe they needed to learn the same lessons I did. Maybe they are simply playing the numbers game.