While even the biggest cynic in me believes that there's a lot of truth in this, there's also something to be said about overall customer satisfaction, leading

While even the biggest cynic in me believes that there's a lot of truth in this, there's also something to be said about overall customer satisfaction, leading to better sales. Don't forget that for any device that a child owns, the likelihood is the parent is the customer, and it's their repeat purchases that probably make the biggest difference.