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It most certainly does...it does for most if not all kind of products. One example I have at hand is for mobile apps...not the best one in this context but her
by rock_hard 9y ago
It most certainly does...it does for most if not all kind of products.
One example I have at hand is for mobile apps...not the best one in this context but here we go: Most users forget about a app if they haven’t used it in 7 days!
It’s not like they forget to use it, or forget they had it...they forget that it exits!
- tyingq 9y agoCars would be a counterexample.
- zolthrowaway 9y agoI'm not sure that phones fit into this paradigm very well. First, having a phone is almost a necessity. Note that I did not say smartphone, but having a device that receives calls and texts is something that nearly every functioning adult will have. Secondly, many people treat their phone more as a lease than an outright purchase. Carriers provide a ton of options to upgrade your phone regularly that could easily cause low-use users to habitually upgrade every 2 years or so. Lastly, Apple phones in particular seem to be seen as a luxury. Luxury sales aren't necessarily tied to frequency of use. For example, I have a set of name brand golf clubs that I touch maybe 5 times a summer. I am definitely not saying that you are wrong, but there are a lot of compounding factors to this. Phones are a fairly unique market.