Most people felt positive about the impact of Internet advertising on political campaigning when the themes of the message were hope and change. It has become c

Most people felt positive about the impact of Internet advertising on political campaigning when the themes of the message were hope and change. It has become clear that those themes are easily trumped by messages of fear and divisiveness. I think it's a fair question, now that we've seen where we're likely headed, to question anew whether we need to adjust course.