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From everything that is publically known, assume PageRank to still exist and be one tensor feature on the RankBrain algorithm. https://searchengineland.com/faq
by endymi0n 9y ago
From everything that is publically known, assume PageRank to still exist and be one tensor feature on the RankBrain algorithm.
https://searchengineland.com/faq-all-about-the-new-google-rankbrain-algorithm-234440 https://searchengineland.com/faq-all-about-the-new-google-ra...
Although there haven't been any major announcements, from daily anecdotal evidence I can confirm it's still a major factor to get you into the front pages.
I'd say the major changes since deprecating PageRank in practice are
1. Much higher dependence on CTR and bounce rate once you start showing up in the SERPs
2. Much higher influence of a notion of "trust" on links (not just the quantity, but mainly the quality counts now, too much quantity without quality can actually hurt)
3. PageRank much more disconnected from domain level. A few years ago, you could rank with pretty much anything if your DomainPop was high enough. By now, Google got much smarter about different folders that don't have anything to do with what it's ranking your main site for and it's harder to get them ranking. On the bright side, they also got smarter about the negative SEO influence of subdomains or domain changeovers, which won't cost you as dearly.
So TL;DR: PageRank still exists, but it's been reduced to an input vector.
- SamPutnam 9y agoFor example: "2 or 3 years ago links was 80-90% of what it took to get something ranked, Panda has changed that in an insane way. Here's the test example. Go to Google and search for 'best time to visit Tahiti'. You'll find my little site, VisualItineraries up there, #1 for that, ahead of TripAdvisor, Lonely Planet, USA Today, all these other sites. These other sites have between 10,000 and 250,000 domains linking to them. My site has under 100. I rank #1 for that. Now in case you think it's internal link, anchor text, or page title match. Here's the other proof. Do a google search for 'when should I go to French Polynesia'. The only word in that that matches the page title or any anchor text is the word 'to' - (and it's a) stop word - that's not going to count. VisualItineraries.com is #1 for that too. source: https://www.youtube.com/watch?v=7RvRUt9ejkw https://www.youtube.com/watch?v=7RvRUt9ejkw
- PuffinBlue 9y agoI've found this too. My tiny little site sits at number one (for most people in English) for most combinations of 'why was Margaret Thatcher hated?' It out ranks national news papers and all sorts of huge sites, as it should really the info in the post is pretty comprehensive and sourced. Somehow Google worked that out for itself based on way more than the old page rank back link weighted algorithm.
- oliv__ 9y agoDamn that's some good SEO. Interesting backlinks I'm surprised Google hasn't caught up on this