> Google’s crappy AI tech combined with crappy policies are creating a living hell for many content creators. Unfortunately, as I understand it, they're somewh

> Google’s crappy AI tech combined with crappy policies are creating a living hell for many content creators. Unfortunately, as I understand it, they're somewhat forced to by US law and the quirks of safe harbor provisions, by which they have to show that they've done everything they reasonably could to stop infringement. The law in this case is focussed heavily on the copyright holders, and end user experience doesn't even enter in to it. If they don't respond quickly and effectively to copyright infringement, they lose their safe harbor protections and become liable for the copyright infringement themselves as well. The whole Content-ID stuff came out from the "Viacom vs Youtube" court case, and while the case came out in Google's favour the writing was clearly on the wall. Putting in Content ID ensured that Google stopped being sued by every major copyright holder and their mother. It sure sucks for end users, the system is god awful, but I'm not convinced Google has any real choice here.