To be fair, he wasn’t campaigning to win the popular vote - doing so would look entirely different from a traditional Presidential campaign. To win the popular

To be fair, he wasn’t campaigning to win the popular vote - doing so would look entirely different from a traditional Presidential campaign. To win the popular vote a Republican candidate would spend a lot more time and money in high-population, heavily Democrat states; these states such as California and New York are largely ignored today as they are ‘locked up’.