There's an old rule of thumb I read somewhere (can't remember where) that says the maximum amount of money you could charge for "consumerish" software sold in t

There's an old rule of thumb I read somewhere (can't remember where) that says the maximum amount of money you could charge for "consumerish" software sold in the enterprise was the per-purchase limit on the average manager's corporate credit card. As soon as you went over that it meant getting approval up the org chart chain, and getting approval up the chain meant having a dedicated sales staff to work that chain. As soon as you need that sales staff, the price of your software need to go up to pay for the additional staff. In other words, it's just as hard/expensive to sell a $2,000 product as it is a $20,000 product, so charge $20,000.