I did consider the timing for a moment before posting, and I don't mean to belittle the work they did; but we're talking late 90s, and a hugely popular and well

I did consider the timing for a moment before posting, and I don't mean to belittle the work they did; but we're talking late 90s, and a hugely popular and well-funded business, not a dot-com startup in early '95. You'd expect the relatively few active usability specialists at the time to be within their reach, had it not been for the cultural obstacles.