Would people be ok with advertisements and price being segregated by race back in the 80s? They say they don't use race as a feature, but the variables they do

Would people be ok with advertisements and price being segregated by race back in the 80s? They say they don't use race as a feature, but the variables they do use could easily be correlated with it (e.g. location). The only reason people doesn't seem to be more outraged by this, as far as I can tell, is that 1) the fact that it is going on is hidden on obscure tech blogs with a high barrier to entrance, 2) there is little incentive to speak up. Every generation has some moral blemish "hidden in plain sight", that a generation or two later will have been exposed and made taboo. Is this not such a thing? I'm not courageous enough to do say something about it, but someone aught to.