Gah, the thing I truly hate about this website is that it doesn't offer me an answer to the most important question: But what does it do? I have to scroll down

Gah, the thing I truly hate about this website is that it doesn't offer me an answer to the most important question: But what does it do? I have to scroll down to see the content in the "What is Autocrypt" section. The content was two sentences long and I still didn't understand what does it do (I wondered what's an "email program" in this context). Since there was no additional text to help me out on the homepage, I had to look further. FAQ page was too technical for such an explanation, implementation status page gave me some genuine idea that this is something related to other OpenPGP products instead of a new OpenPGP product. The third page I tried opening was the "test it" page, which led me to basically nothing out of any use. And this is not an isolated case, this is more of a rule for project websites. Seriously, figure out a layman term to explain whatever you're representing and slap it on top of your homepage. Nobody cares if you're decentralized or an open standard until we know what is it. "Convenient End-to-End Encryption for E-Mail" made me believe it was a separate OpenPGP implementation, not a set of guidelines. Just one sentence like "a set of guidelines that make email encryption easier" would make me want to find out more. This way, by the time I found that out, I have already decided to write this out of rage instead of finding out more. So, here's a plea to the authors of this website and every other project website: Please, tell me what your project does right at the top of your homepage and do not make me chase an answer to that question.