I originally wrote "about half" but there was one too many words in the sentence. Also I figure for an eCommerce site max-traffic might be 7-9pm or something so

I originally wrote "about half" but there was one too many words in the sentence. Also I figure for an eCommerce site max-traffic might be 7-9pm or something so even though there's more sleeping happening outside 7am-7pm, there might be equal traffic. Anyway ... close enough.