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Case Study: SlideShare goes freemium
- tonystubblebine 16y agoOne thing I like about these case studies is that they seem to have patterns that probably come up over and over again. For example, Eric and Sarah gave this pivot a name, value capture. I guess that means they introduced price points to capture a broader range of the market. I also see in this, the CEO did the customer interviews, which according to Steve Blank seems like a prerequisite for making a pivot. And, I'm hoping someone can come up with a catchy name for the pattern of inflicting crummy software on early customers, getting their feedback, and then converting them into happy customers with quick turnaround. It's like a variation on good cop, bad cop (even has interrogation).