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I know Apple doesn't have divisions, but would it seriously harm the brand to have a B team keeping the Mac Mini (and other established products) updated?
by bluthru 9y ago
I know Apple doesn't have divisions, but would it seriously harm the brand to have a B team keeping the Mac Mini (and other established products) updated?
- ladberg 9y agoThe problem is that Apple doesn't want to have a "B team" on anything, they'd rather have an A team or no team. This is just a personal observation, and I don't really agree with it as it means I sometimes have to go outside the Apple ecosystem for specialty things I need.
- tqkxzugoaupvwqr 9y agoI wonder if Apple campus (the newly developed area) tied up all the design resources. I really can imagine the Apple designers going nuts on stairs and handrails and curvature of windows, designing everything meticulously, and having only little time for the actual products.
- valuearb 9y agoIf they thought the Mini was worth the investment, they would be making it. Don’t know why they don’t think it’s worth it.
- CamperBob2 9y agoThe B-team concept is tricky to pull off. If certain products get a reputation of being a tar pit where careers go to die, as is commonly reputed to happen at Google, then good people won't want to work on them and good executives won't want to manage them. I don't know what the right approach is. If your company has a mixture of products that are widely preceived as being divided into "sexy" and "boring" categories, there may simply be no good answer.
- bluthru 9y agoYeah but if I'm in the first half of my career being on the B team at Apple is still an honor. My thought is that even if the Mac Mini team was filled with jaded workers, it still would be in a better position than it is now.