Bingo! And who isn't today immune to infomercials? Or better yet, who doesn't unconsciously avoid big, shiny graphics with the belief that they're banner ads? (

Bingo! And who isn't today immune to infomercials? Or better yet, who doesn't unconsciously avoid big, shiny graphics with the belief that they're banner ads? (I know I do) The point being that unified design will pick up a unified brand. The original poster is noticing the Young Startup brand, I suppose. In time this brand will become associated withall young startups and the enotional aftertaste will dominate a/b tested behaviors. Thus the virtue of being innovative in design. Ita not going to (necessarily) lose on a/b testing and it'll help you to avoid brand unification.