This quote - "facilitating intuitive interpretation of complex phenomena" - makes me very suspicious. Inference in neuroimaging is complex and you need to take

This quote - "facilitating intuitive interpretation of complex phenomena" - makes me very suspicious. Inference in neuroimaging is complex and you need to take a great deal of care when interpreting data. There isn't really such a thing as a good outcome from "intuitive" interpretation of neuroimaging data. For example, there was a story in 2011 about some research that said the brain's "love centre" was being activated by a video of a vibrating and ringing iPhone. They were talking about the insular cortex, but the insular cortex is also involved in vomiting.