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What about iHeart? They do own half the physical radio stations in the country which is still how people find new music, you know.
by kingraoul3 9y ago
What about iHeart? They do own half the physical radio stations in the country which is still how people find new music, you know.
- dragonwriter 9y ago> They do own half the physical radio stations in the country which is still how people find new music, you know. IME, lots of people find new music by genre/mood/etc. curated or “like this song/artist” algorithmic stations in streaming services, not terrestrial radio.
- kingraoul3 9y agoThat is not supported by the data. The lions share of new music discovery is still done via terrestrial radio, and the brand identification people have with their favorite stations is crazy high
- dragonwriter 9y agoWhere is the data showing this?
- kingraoul3 9y agohttps://www.digitaltrends.com/mobile/radio-still-beats-digital-music-discovery/ https://www.digitaltrends.com/mobile/radio-still-beats-digit...
- dragonwriter 9y agoSo, here's a newer piece, with opposing results: https://musicbiz.org/news/music-bizloop-study-millennials-turn-radio-embrace-streaming/ https://musicbiz.org/news/music-bizloop-study-millennials-tu... But it looks like the data from other recent sources are mixed, with different surveys posting widely varying data, consistent in the direction of change from radio to streaming) but not what the current leading discovery sources are or even the relative placement of streaming vs. radio.
- IncRnd 9y ago> So, here's a newer piece, with opposing results: It's a more limited piece that only talks about 15-19 year olds, which is a far smaller audience than kingraoul3's link. kingraoul3's link has data on ages 12 and older.
- deleted 9y ago[deleted]
- nunez 9y agoClearChannel front; they own all major terrestrial radio in the US