Although I wouldn't normally post marketing-related stuff on HN, I think this one should be quite useful to a large audience here. Liam really figured out how t

Although I wouldn't normally post marketing-related stuff on HN, I think this one should be quite useful to a large audience here. Liam really figured out how to write engaging and truthful copy, which makes you want to keep reading, and doesn't feel like a typical marketing newsletter. Wish more companies could use this style (genuinely).