> unless they deliberately exploit addicting behaviors to increase engagement and retention I can assure that this is something on the forefront of any consume

> unless they deliberately exploit addicting behaviors to increase engagement and retention I can assure that this is something on the forefront of any consumer-oriented service. This stuff is tracked, tweaked, reported on, KPIs are built around it and used as important ways of measuring the health of the company. See Hooked: How to Build Habit-Forming Products[1] which describes some of this process. > Do we embrace technology or shun it? My main fear isn't necessarily the tech itself, but the dependence on it. I fear the iGen isn't learning how to use computers as tools and simply becoming consumers of all the experiences we create with them. YES. I'm in the same boat as you and I think the key difference is that while we created things and explored the tech world much like a giant box of LEGOs, now it's all about giving into the latest ready-made shiny expericence that is heavily marketed to us. But I don't think it has to be so. I remain hopeful that we can train our kids to only use tech on the condition that something useful or truly creative arises out of it, not just passively consuming what's offered. Yet I realize this is going to be an uphill battle... [1] https://www.nirandfar.com/hooked https://www.nirandfar.com/hooked