> Rainbow Grocery was sold out of its Fountain of Truth spring water Although it's currently the zeitgeist to mock "Silicon Valley elites" at every opportunity

> Rainbow Grocery was sold out of its Fountain of Truth spring water Although it's currently the zeitgeist to mock "Silicon Valley elites" at every opportunity, Rainbow Grocery in SF is cut from the same cloth as Berkeley Bowl in the East Bay, i.e. serving the wealthy hippies that have lived in Berkeley (and to a lesser extent the rest of the Bay) for many decades. Some of those made their money from tech in SV, many did not. While I'm sure the author had a fit of ecstasy when they found that the Jucero CEO was a fan of this product, this really has little to do with "Silicon Valley elites"; this is the same extreme hippie contingent that oppose vaccination (the hint is in the product name: "Fountain of Truth" is clearly marketed at spritualists not technologists).