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That's an interesting position you bring up, but I'm not sure how well it would work for most types of acquisitions. For example, there are tons of sites that a
by dcurtis 19y ago
That's an interesting position you bring up, but I'm not sure how well it would work for most types of acquisitions. For example, there are tons of sites that are far, far better than YouTube, but it grew fast due to its popularity on the outset.
If Google acquired something better, like Vimeo (even long before youtube became so popular), I doubt even their marketing muscle would have been able to push it to the market leader.
The reason most large companies acquire smaller ones is because of two things: the userbase, or the talent that developed the app. As far as your example with fantasy sports-- there must have been something else of value in the acquisition.
The app itself is easy to create. No one buys code.
- mattmaroon 19y agoSometimes companies acquire others because they want to be in the market and it's easier to get a higher-up to sign off on an acquisition than it is to just build it themselves. In that case, they just want to minimize the headache of integration. I'm not saying you should base your site's design on that, as you probably shouldn't even be thinking about an acquisition from the outset. I'm just saying it happens.