I think this is why many companies are able to so easily intrude on privacy. Some people are already of the mindset "I have nothing to hide, so why bother?". Ot

I think this is why many companies are able to so easily intrude on privacy. Some people are already of the mindset "I have nothing to hide, so why bother?". Others see the value in privacy, try to lock things down, realize their trust model is shaky at best, and give up the whole thing. I think the thing to realize is that trust is inherently faulty. Trust requires some level of unproven belief. This is why it has to be earned and why it is so easily broken. I think the better way to put it is that you shouldn't really "trust" any company (or anybody that has motivation to exploit you) 100%. You can establish different qualifiers to trust, as well. For example, I (currently) trust using my Echo for small calculations and timers. If Amazon were to sell that data to 3rd parties, I would trade that bit of privacy (about my timer usage) for the convenience. The moment I see anything about Amazon doing an "always listening/recording even without the wake word", that thing is getting unplugged or thrown away. (if this is already a KNOWN thing, somebody please tell me) tl;dr trust isn't an all-or-nothing proposition.