I didn't mean to imply that Vibram produced a mediocre product that took off thanks to a book and a trend. Vibram did do their design homework, and the shoe it

I didn't mean to imply that Vibram produced a mediocre product that took off thanks to a book and a trend. Vibram did do their design homework, and the shoe itself is well-designed. My point is that without Born to Run and the "natural" footwear trend, it's unlikely Vibram's product would have the following it does without that.