Global net fluff might only grow, but there is a long and illustrious history of pumping entropy out of a non-closed system, and therefore keeping the bit you c

Global net fluff might only grow, but there is a long and illustrious history of pumping entropy out of a non-closed system, and therefore keeping the bit you care about (kitchens, online communities) cool and contentful. The place has kept fluff nearly constant for a long time now, ostensibly by explicitly pumping it away. This fluff is no fluffier than the fluff of last year, or the year before that.