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If you're a Google and most of your income is based on advertising how do you survive in a world in which only 0.01% of the population has an income? You don't
by shams93 9y ago
If you're a Google and most of your income is based on advertising how do you survive in a world in which only 0.01% of the population has an income? You don't need an internet to serve ads to 500 super rich, a magazine is a more efficient way to go when your numbers are that tiny. The system can keep pushing and pushing the poor but at what point does the system become so efficient that it eats itself?
- kamaal 9y agoAccess to internet has only become cheaper over time. These days even homeless have internet access. Not sure what is your point.
- Fej 9y agoNo point in advertising to people with no (disposable) income. It's like trying to squeeze blood from a stone.
- CamelCaseName 9y ago[0] consumption = autonomous consumption + marginal propensity to consume × disposable income Even when income, disposable or total, is set to zero, individuals still have to eat, to be sheltered, to take transportation. Then, wherever there are multiple products for anything that would be considered a necessity, advertising can still have a positive return. [0] https://saylordotorg.github.io/text_macroeconomics-theory-through-applications/s20-21-consumption-and-saving.html https://saylordotorg.github.io/text_macroeconomics-theory-th...