Anecdote: she designed a program which went from 0 to "in the pockets of literally over 90% of SFBA professionals who've eaten with me in the last 12 months", i

Anecdote: she designed a program which went from 0 to "in the pockets of literally over 90% of SFBA professionals who've eaten with me in the last 12 months", in under a year, and when I ask about it every last one of them said it was their main card. You know the line from the Social Network? If it were as simple as outspending Amex, you would have outspent Amex. Middlebrow dismissal all you want; this was one of the biggest coups in consumer banking in the last 20 years. (The LTV of a premium credit card gets into the five figure region.)