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What a fluff piece. Strong sign ups driven by 100,000 bonus points doesn't prove anything much regarding the card's ability to retain its users. They gloss over
by hkmurakami 9y ago
What a fluff piece. Strong sign ups driven by 100,000 bonus points doesn't prove anything much regarding the card's ability to retain its users. They gloss over the actual outcomes of the bank's efforts to reduce attrition, then provide very little in the way of what they're actual going to do differently with their retail banking division.
- astura 9y agoEspecially since, last I heard, they are still trying to figure out how to make money from the Sapphire Reserve. http://www.foxbusiness.com/features/2017/07/28/sapphire-reserve-cards-arent-very-rewarding-for-j-p-morgan.html http://www.foxbusiness.com/features/2017/07/28/sapphire-rese...