I actually thought that sentence was one of the more cringe-worthy parts of an otherwise interesting article since "hot-shit" was a term used by the author, not

I actually thought that sentence was one of the more cringe-worthy parts of an otherwise interesting article since "hot-shit" was a term used by the author, not a quote from anyone involved in the parties. I think it's likely the author meant to say "hot-shot" but the editor (if there was one) didn't catch it. Also, "product" is a term used extensively in software development / startup culture. We have product managers, product developers, etc. When I (as a mobile developer) hear "product" I think of software.