I've never seen that "Can you help us?" Google donation tab before. Is that new? It looks like Google requires you to register as a non-profit to use it. Am I

I've never seen that "Can you help us?" Google donation tab before. Is that new? It looks like Google requires you to register as a non-profit to use it. Am I looking at the wrong thing? https://support.google.com/donations/answer/7570174?hl=en https://support.google.com/donations/answer/7570174?hl=en