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ex-employee here. throwaway for obvious reasons. This isn't a three month old startup. People literally were sleeping under their desks. Wretched company. Mult

ex-employee here. throwaway for obvious reasons. This isn't a three month old startup. People literally were sleeping under their desks. Wretched company. Multiple people burned out and one suicide attempt. Hired some of the best and brightest from all around the the globe. Used them. Burned them. Banned people from working in the UAE ever again. Zero transparency between investors and management. Zero transparency between management and product. Zero transparency between product and engineering. Missed three launch deadlines successively with Alabbar committing to hard dates for launch in the press. Alabbar looked like an idiot one too many times in the press and fired everyone including the CEO. Threw away all intellectual property. Purchased competitor JadoPado with zero due diligence. Intent was to repaint JadoPado with noon paint. Founder of JadoPado joined as CTO, left seven days later. Threw away JadoPado code base and created everything from scratch. Minimal lovable product was ready to launch nine months ago but didn't sign up enough suppliers or SKUs to actually launch. https://www.reddit.com/user/halfpastnoon https://www.reddit.com/user/halfpastnoon https://www.reddit.com/r/dubai/comments/6813vw/nooncom_is_now_ceoless/ https://www.reddit.com/r/dubai/comments/6813vw/nooncom_is_no... https://www.reddit.com/r/dubai/comments/6c23nb/noon_closing_operations_in_cfc/ https://www.reddit.com/r/dubai/comments/6c23nb/noon_closing_... https://www.reddit.com/r/dubai/comments/6elfio/nooncom_reshift_again_with_no_more_omar_kassim/ https://www.reddit.com/r/dubai/comments/6elfio/nooncom_reshi... https://www.reddit.com/r/dubai/comments/69vjgt/can_confirm_jadopado_is_being_reskinned_to_nooncom/ https://www.reddit.com/r/dubai/comments/69vjgt/can_confirm_j... https://www.reddit.com/r/dubai/comments/6fsmkb/exnoon_ama/ https://www.reddit.com/r/dubai/comments/6fsmkb/exnoon_ama/ https://omarkassim.com/whats-hiding-behind-noons-beta/ https://omarkassim.com/whats-hiding-behind-noons-beta/ https://blog.esanjo.com/the-jadopado-experiment-is-at-an-end-1afd427de16e https://blog.esanjo.com/the-jadopado-experiment-is-at-an-end... https://www.arabianbusiness.com/alabbar-s-noon-com-set-launch-within-weeks--668197.html https://www.arabianbusiness.com/alabbar-s-noon-com-set-launc...

omarkassim 9y ago
3 weeks, but who's counting. Also, the codebase wasn't thrown out. Some bits definitely were (we had a fair amount of legacy given 7 years), but large parts of the same team (e.g. SVP of Product, VP of Engineering) that built our product by and large designed and built the product that noon launched with.
- jkuria 9y ago
  Hi Omar, how can we reach Mr. Alabbar. I briefly reviewed your site and believe we can help you with Conversion Rate Optimization. Here's what we do: http://blog.capitalandgrowth.org/wp-content/conversion_wizards_info_v2.pdf http://blog.capitalandgrowth.org/wp-content/conversion_wizar... What is your email?

omarkassim 9y ago

3 weeks, but who's counting. Also, the codebase wasn't thrown out. Some bits definitely were (we had a fair amount of legacy given 7 years), but large parts of the same team (e.g. SVP of Product, VP of Engineering) that built our product by and large designed and built the product that noon launched with.

jkuria 9y ago
Hi Omar, how can we reach Mr. Alabbar. I briefly reviewed your site and believe we can help you with Conversion Rate Optimization. Here's what we do: http://blog.capitalandgrowth.org/wp-content/conversion_wizards_info_v2.pdf http://blog.capitalandgrowth.org/wp-content/conversion_wizar... What is your email?