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I read something similar about Starbucks. Their approach is or was to be located next to a dry cleaner or movie rental business (when they existed). The thoug
by SRSimko 16y ago
I read something similar about Starbucks. Their approach is or was to be located next to a dry cleaner or movie rental business (when they existed). The thought was that people have to go to those stores twice to drop-off and pick-up and they thought it increased the chances that people would stop in for a coffee.
- btilly 16y agoI read something else similar involving Starbucks. Apparently other coffee chains have taken the strategy of building next to Starbucks. The thinking is to let Starbucks pay for marketing, then when the lines are long at Starbucks, people will try the rival instead. Some will prefer it, and so a customer is born.
- ruang 16y agoIn the British version of "The Apprentice", one of the contestants located his coffee cart next to a Starbucks and cleaned up as a lower-priced alternative.
- deleted 16y ago[deleted]
- ig1 16y agoUnlikely. Coffee shop locations are a pretty well studied subject, Starbucks uses a pretty well known strategy which is nicknamed "main & main" where they go for premium corner stores on busy roads. These are among the most expensive locations in retail, trying to locate next door to them is very very risky because you have very high rent without the starbucks premium which can mean a very quick crash and burn. Most other coffee chains will prefer to locate in mid-road or one street back from the main road. The book "Grande Expectations: A Year in the Life of Starbucks' Stock" has a good intro to this topic.
- zach 16y agoJamba Juice is a well-known example of the "just build next to a Starbucks" philosophy... even when Starbucks weren't everywhere.
- Hovertruck 16y agoI'd think they should put one next to laundromats, mechanic garages, anywhere where you have to kill time. I always go to the same Jiffy Lube because there's a Starbucks across the street from it.