Your message is lost when one can't respect how you are saying it. Although, in this case, the main role for the vulgarity seems to be covering for the fact th

Your message is lost when one can't respect how you are saying it. Although, in this case, the main role for the vulgarity seems to be covering for the fact that the author has no message. "The RIGHT data to the RIGHT person at the RIGHT time on the RIGHT device. Data first, Device LAST." This sounds good, but what does it actually mean, practically speaking? That we should be targeting SMS on old phones that Haitians use in national catastrophes? That doesn't sound like a very good business strategy...