From what I heard it was older folks, retired workers from Midwest and maybe the Cuban community, who perhaps felt Obama opening a US Embassy in Cuba as a negat

From what I heard it was older folks, retired workers from Midwest and maybe the Cuban community, who perhaps felt Obama opening a US Embassy in Cuba as a negative development. Florida is also Trump's second home for his little golf play area, or at least he seems to spend enough time there, so perhaps his campaign had a better knowledge of demographics and where and how to spend the money and time.