What about if the lock was priced according to the established prices of locks? This is a random lock of the same type: https://www.amazon.com/gp/product/B01CM

What about if the lock was priced according to the established prices of locks? This is a random lock of the same type: https://www.amazon.com/gp/product/B01CMMBATI/ref=abs_brd_tag_dp?smid=ATVPDKIKX0DER&th=1 https://www.amazon.com/gp/product/B01CMMBATI/ref=abs_brd_tag... $40 on Amazon. So you've got a lock with bluetooth which adds utility. So double it, hell triple it. $120. I think if their product was priced at $120 we would not be looking at this result.