They may not be an underdog, but my image of them is Sideshow Bob walking around surrounded by rakes. Some of their products have launched with a reverberating

They may not be an underdog, but my image of them is Sideshow Bob walking around surrounded by rakes. Some of their products have launched with a reverberating thud, and their marketing campaigns make me cringe. They are screwing up a lot, and they don't come across as great innovators (nor as people adapting to the world they're in) rather than a company who is still relying on the same core platforms they did a handful of years, if not a decade, ago. Granted, their corporate structure is different than, say, Apple's, and I don't want another Apple, but they feel gridlocked. I don't know which term is the most apt for this, but it's not a gratuitous one. I'm a Windows user myself, but I can't help but feel that I am putting my eggs in the wrong basket sometimes.